NEW eBooks About Education

Monday, December 29, 2008

Strategies to Market Education

By Kelly Kilpatrick

It’s a dog eat dog world out there, with educational institutes vying for a piece of the student pie. The top ones that are well established have no issues, well not if you consider having to turn down a million or so applications, but the ones that are just starting to make a name for themselves must try to carve a name for themselves before they actually taste success. And to this end, there are certain strategies that they could adopt to get on the road to popularity, with both the critics and the students:

•    Quality speaks for itself: The first and foremost focus of any educational institute must lie in providing quality education, and for this, they need to employ teachers who are both good at what they do and have a passion for the job. Quality is one quality that needs no advertisement – it speaks for itself. Word of mouth endorsement from past students and reviews from standard bodies are slow but steady ways to increase your popularity.

•    Websites and blogs help: A presence on the World Wide Web is more of a necessity than an option these days, what with every institution worth its salt getting online to enhance its visible profile. Get on as many search engine listings as you can and keep your blogs informative and engaging.

•    Offer online courses: With more and more people interested in pursuing both a career and an education, it’s important that you have good online offerings to satisfy their needs.

•    Attract foreign students: Learners from overseas form a large part of the American educational system. It’s a mutually advantageous relationship – they get the quality education they’re looking for while you get the promotional mileage you want. Take steps to increase your visibility in countries like India and China from where most of the foreign student population originates.

•    Invest in transnational education: If resources permit, set up centers of learning in foreign countries using tie ups with local governments and private or public institutions. This increases your visibility on a global basis.

No comments: